Our Values
ASPIRE BY CHOKE IS THE BRAND OF A FAMILY OWNED FASHION COMPANY, ESTABLISHED IN STOCKHOLM/SWEDEN IN 2014.
WE DESIGN AND PRODUCE OUR OWN SLOW FASHION ITEMS AND SELL THEM IN OUR BOUTIQUE
@ GÖTGATAN 31 IN STOCKHOLM
AND ON OUR WEBSITE WWW.ASPIREBYCHOKE.COM
SOME ITEMS CAN BE FOUND IN BOUTIQUES ACROSS SWEDEN.
CHOKES DESIGN IS ASIAN INSPIRED AND COMBINED WITH
SCANDINAVIAN SIMPLICITY AND ESTHETICS.
WE PRODUCE IN OUR OWN FACTORY IN NORTHERN THAILAND.
THERE WE CAN BE SURE TO PRODUCE WITH RESPECT TO NATURAL
AND HUMAN RESOURCES.
OVER THE YEARS WE COULD ESTABLISH A NETWORK OF SUPPLIERS
TO GET HIGH QUALITY AND LONG LASTING FABRICS FROM JAPAN
AND FROM THAILAND.
WE NOW START TO USE RECYCLED COTTON FROM THAILAND FOR
OUR SHIRTS, AND USE JAPANESE ORGANIC COTTON FOR OUR
T-SHIRTS.
OUR TROUSERS A MAINLY MADE IN LONG LASTING COTTON/
POLYESTERMIX FROM JAPAN.
WE USE 100% ORGANIC HEMP FROM THAILAND FOR MOST ITEMS.
WE GET A LOT OF POSITIVE RESPONSE FROM OUR CUSTOMERS,
TELLING US THEY WEAR THEIR FAVOURITE ITEM ON A WEEKLY BASIS
FOR YEARS, AND THE QUALITY OF THE STICHING, THE FABRIC AND
THE COLOUR IS STILL VERY GOOD.
CHOKE IS PERMANENTLY DESIGNING AND PRODUCING NEW ITEMS.
BUT WE ONLY SEND THE COLLECTIONS TWICE A YEAR TO EUROPE.
THE REASON IS OUR IDEA NOT TO CAUSE TO MUCH EMISSION BY
TRANSPORT.
ALSO IN OUR WEBSHOP WE SHOW THE EXACT MEASUREMENT OF EACH
ITEM IN CM, SO THE CUSTOMERS ORDER THE RIGHT SIZE AND WE
AVOID RETURNS.
WE BELIEVE THAT IT IS POSSIBLE TO DESIGN AND PRODUCE CLOTHINGS
WITH RESPECT TO THE ENVIRONMENT AND THE HUMAN LABOUR.
AND WE HOPE YOU SHARE THESE VALUES.
CHOKE
